Merchant Center optimisation (2)

How to effectively promote an online store

Are you new to the world of ecommerce? Promoting your online store is vital to increasing brand awareness and sales.

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Research: How traffic is affected by branded search queries

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.

Things to know when you change your Google Merchant Center feed

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds

Attribution models on Google Ads and GA4: which is right for you?

What are they? How do I choose the best one for me? Read the tell-all guide here

Google add more ways for your deals to show up for shoppers

With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.

Targeting search terms in Google Shopping campaigns

If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.

Image extensions for text ads in Google

Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.

Adding star ratings to your Google Ads

Star ratings are a great way of attracting attention from shoppers and strengthening your brand.