Merchant Center optimisation (2)

Are you new to the world of ecommerce? Promoting your online store is vital to increasing brand awareness and sales.

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.

Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds

What are they? How do I choose the best one for me? Read the tell-all guide here

With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.

If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.

Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.

Star ratings are a great way of attracting attention from shoppers and strengthening your brand.