Google updates

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

Google is phasing out third-party cookies in Chrome

As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

Google add more ways for your deals to show up for shoppers

With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.

Google provide advertisers with more data in a rollback of past restrictions

Having restricted data in September 2020, Google is giving some of it back to advertisers.

Image extensions for text ads in Google

Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.

Google Ads announce more changes to match types

Changes to Google Ads' match types could have an impact on advertisers. Find out more here.