What you need to know about Google’s Performance Max campaigns
Read more >Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4
Adding structured data to product web pages for rich results
Read more >With structured data your products could be shown in rich text results on Google, boosting your visibility
Google is phasing out third-party cookies in Chrome
Read more >As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising
Score more sales: targeting traffic during events
Read more >Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic
Google add more ways for your deals to show up for shoppers
Read more >With a new Shopping feed for discounted products, Google is giving retailers more ways to target deal-seeking shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Read more >Having restricted data in September 2020, Google is giving some of it back to advertisers.
Image extensions for text ads in Google
Read more >Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.