Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
The 2023 Google Shopping Trends Report
Read more >Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now
What you need to know about Google’s Performance Max campaigns
Read more >Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
The top 5 most Googled questions about Google Shopping
Read more >The top five most searched questions around Google Shopping: answered.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Things to know when you change your Google Merchant Center feed
Read more >Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
How do I find my Google Ads customer ID (CID)?
Read more >If you've been asked to provide your CID for one of our audits, here's a simple guide on how to find it.