Posts by Olivia MacCunn
Olivia is a Google Shopping specialist within the marketing team. She creates content to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them.
Discounts on Google Shopping: How, when, and why?
Read more >The main purpose of using Google Shopping promotions is to distinguish yourself from your competitors, and to encourage potential buyers to visit your website.
How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
How to stop irrelevant ad clicks using purchase intent
Read more >Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What is the ideal Google Shopping budget?
Read more >Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
What are Google Shopping Actions?
Read more >Google Shopping Actions serves as a rival to the reigning Amazon, whose monopoly of the universal basket feature has long forced retailers to bend to Amazon’s rules on fees, fulfilment, warehousing, etc.