What is Google Shopping and why should I use it?
Read more >Google Shopping - something most of us use in our daily lives, but can still be relatively confusing to a lot of ecommerce retailers. What is Google Shopping, how does it work and why should ecommerce retailers be using it?
The risks of changing your Google Shopping management provider
Read more >Changing your Google Shopping management provider can feel risky - we've got you.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Making the most of high intent searches on Black Friday
Read more >Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.
Are Facebook Ads better for advertising than Google Ads?
Read more >In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
Why does Google have Revenue Sharing Agreements with adtech platforms?
Read more >Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.
What is Google Express?
Read more >Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.
Using multiple Comparison Shopping Services (CSS)
Read more >Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.
How website speed affects your conversion rates
Read more >Your website loading speed could be hindering your conversion rates. We conducted some of our own research and found that for every second the site loads faster, the conversion rate improves by 17%.