What is 'PPC' in digital marketing?
Read more >PPC stands for 'pay-per-click'. Learn how to maximise your Google Shopping campaigns with PPC and how it can benefit your business.
Price comparisons get an upgrade in Google Shopping
Read more >Check out the new price comparison features currently being trialled in the US for Google Shopping, and what impact they'll have on retailers.
Google is phasing out third-party cookies in Chrome
Read more >As Google ditches third-party cookies in Chrome, retailers need to prepare for big changes in online advertising
How does Google Shopping work?
Read more >Google Shopping - you’ve heard of it, right? But how does the platform really work and how can retailers utilise Google Shopping to get the most out of the platform?
Video: Everything you need to know about Performance Max
Read more >In this video we'll delve into the details of Performance Max and shed some light on this offering from Google.
Video: What's Love (Island) got to do with it?
Read more >Like it or loathe it, Love Island could be your key to sales this season