Things to know when you change your Google Merchant Center feed
Read more >Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
Using device bid modifiers and dayparting in your Google Shopping campaigns
Read more >Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
When to use Google Smart Shopping
Read more >Explore when (and when not) to use Smart Shopping, and if it's an option for your campaign management.
Google Shopping: agency or automated platform?
Read more >What's the best Google Shopping management option for your business?
Which retailers shouldn’t use Google Shopping?
Read more >Find out if Google Shopping is the right move for your business.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What is a Google Shopping Feed?
Read more >Google Shopping Feeds - What are they? Let us explain what a Google Shopping Feed is, as well as the difference between the Merchant Centre and AdWords. Are Google Shopping Feeds critical to your success on the channel?