Insights

Should I advertise low-value products on Google Shopping?

How your gateway products can grow your AOV and profitability

The 2023 Google Shopping Trends Report

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

How the switch to Performance Max affected Google text ads

Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

How does a CSS affect your performance on Google Shopping?

What is CSS and how could it help my Google Shopping performance? Data Analyst Jak reveals all.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management

How our clients beat their Black Friday 2020 performance in 2021

Black Friday 2021: retailers using our automation beat their pandemic Black Friday results

Performance Max vs Bidnamic

Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.