Google Shopping FAQs (3)

How to structure Google Shopping campaigns

There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

What is a Google Shopping campaign?

Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.

How to use custom labels in Google Shopping campaigns

How can custom labels in Google Shopping optimise your ad campaigns?

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

What is Google Express?

Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.

The perfect product page blueprint for performance on Google Shopping

When it comes to optimising your Google Shopping ads, it is very important to optimise your product page.

What questions should I ask my Google Shopping agency?

These questions will help determine if your agency will be able to optimise your Google Shopping.

PPC Website migration check list

When you have two sites you need to merge, it can be easy to miss out something important.