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The shortcomings of Google Analytics 4 conversion tracking and how to fix them

How to set up and manage assets for a Performance Max campaign

Testing a hybrid Performance Max approach

Can I use Bidnamic for Shopping and PMax for everything else? Ethan explores

All about the price competitiveness report in Google Merchant Center

Understand the competition's pricing strategy to better inform your own and dominate your industry

How the switch to Performance Max affected Google text ads

Our data team noticed a change in text ad performance when Performance Max was first introduced: find out more

How enhanced conversions on Google Ads help boost tracking accuracy

This feature uses first-party data to help boost conversion tracking on Google Ads: find out more

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility