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How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

Attribution models and purchase intent: which is right for you?

Whether it's boosting brand awareness or ramping up ROAS, choose the right attribution model for your goals and fill out your purchase intent funnel.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management

Performance Max vs Bidnamic

Check out how Bidnamic's technology platform compares to Google's latest automation, Performance Max.

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

The risks of changing your Google Shopping management provider

Changing your Google Shopping management provider can feel risky - we've got you.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!