Google Ads

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.

Attribution models and purchase intent: which is right for you?

Whether it's boosting brand awareness or ramping up ROAS, choose the right attribution model for your goals and fill out your purchase intent funnel.

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

The risks of changing your Google Shopping management provider

Changing your Google Shopping management provider can feel risky - we've got you.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Attribution models on Google Ads: What are my options?

What are they? How do I choose the best one for me? Read the tell-all guide here

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

How to accept access to a Google Ads account

Have you been asked to accept access in to your Google Ads account? This simple guide will walk you through the steps.