Intelligent feed management for Google Shopping

Any changes made to your Merchant Center feed will not be reflected on the product landing pages of your website.

If Google issues your product listing with a warning, it can still serve on the carousel and in the free listings.

We recommend resolving the issues highlighted by the warning for better visibility. 

Please note that if you have too many unresolved warnings across your account, your account may be issued a warning for not complying with data quality guidelines.

Disapproved listings are not served anywhere. It's best to resolve disapprovals as quickly as possible to avoid risking your visibility and clicks.

There are multiple ways to update your product feed in the Merchant Center. The most common way is by creating a document in programmes like Excel or Google Sheets and adding all the information in here.

You can also use an API (application programming interface) that pulls the information from your website and automically updates your product feed in the Merchant Center.

Our senior Client Success Manager, Mike Hood explain his top tips for managing your product feed here.