Google’s Merchant Center is a key tool in managing Google Shopping ads. Essentially, it houses a huge database comprising every conceivable attribute attached to every product, which is then communicated to Google Ads. Think of it as a half-way point between the products for sale on your website and the Shopping ads for those same items.
If you have any more questions or wish to discuss any of the above, fire over an email to your Customer Success Manager - or just ask on your weekly call!
Wondering what Bidnamic could do for your business? Book a demo with a Google Shopping Specialist today.