First thing’s first: in this article, destination refers to the place your advert will appear around the web like in the Google Display Network, in text ads, free listings, on Google Shopping, and so on. This article will not discuss geographical location.
To be clear, we’re talking about the additional attribute, [excluded_destination]. This can be added to your feed via your feed provider or via a supplemental feed.
My final tip...
If you submit conflicting information, like using both the excluded_destination and included_destination attributes, the excluded_destination value will always take precedence.
For more guides to using Google Merchant Center, advice on optimizing your Google Shopping campaigns, as well as much more, check out our resources section.
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