Introducing our Visibility Tracker

In Google Shopping, knowing changes in the carousels is power. And yet, even the savviest ecommerce brands can struggle to see exactly why they are suddenly dipping out. Wouldn’t it be great to see exactly which competitor replaced your business and when?

Today, we’re excited to launch the Visibility Tracker, our newest tool designed to give marketers exactly that insight: a clear, real-time view of market dynamics at the keyword level, tracked over time, to give a precise overview of how you and your competitors are performing.

What is the Visibility Tracker?

The Visibility Tracker is a dedicated market-monitoring platform that tracks the share of voice for your most important search terms in Google Shopping. Think of it as a dashboard to understand who’s winning visibility for your most important keywords, and how your brand compares to every other advertiser bidding for those same keywords.

Where traditional reporting from Google only provides sample data or end-of-campaign data, the Visibility Tracker shows visibility down to keyword level over a longer time, allowing you to see trends, shifts, and opportunities that would otherwise be invisible (especially when your visibility drops and you need to make fast decisions!)

What Does The Visibility Tracker Do?

In simple terms, the Visibility Tracker monitors your brand's share of voice over time. For every keyword important to your brand, you can see:

• Which competitors are appearing most frequently for that keyword
• How your visibility compares at a granular, keyword-by-keyword level
• Changes in competitor behaviour during peak periods or promotions (say Black Friday, Christmas or even summer holidays)
• Long-term trends that highlight emerging threats or opportunities

This isn’t just raw data to look at - it’s actionable intelligence that tells you where to concentrate your ad budget efficiently and which keywords to adjust - before your competitors do.

With these insights, your marketing team can:

• Protect market share for high-value keywords
• Identify underexposed opportunities where competitors are dominating
• Plan strategic campaigns that erode competitors’ share before seasonal peaks

In short, it transforms reactive campaign management into a proactive market strategy. You can clearly see the market, understand it, and make strategic moves that win.

Ready to take control of your share of voice? Explore the Visibility Tracker today and start turning insight into action. (Yes, there is a free version available to try the waters!)

How Bidnamic Helps Brands with Competitor Analysis

Visibility Tracker works seamlessly alongside our other products:

• Feed Optimisation: Ensure your product data maximises visibility for every high-priority keyword.
• Performance Uplift Challenge: Uncover hidden revenue opportunities and translate market insights into measurable growth.

By combining these tools with expert human oversight, Bidnamic clients don’t just track visibility; we act on it efficiently and strategically.