How-tos (5)

How to stop irrelevant ad clicks using purchase intent

Retailers often find the source of wasted Ad Spend is irrelevant clicks in Google Shopping, here's how you can avoid this.

How to use custom labels in Google Shopping campaigns

How can custom labels in Google Shopping optimise your ad campaigns?

What is the ideal Google Shopping budget?

Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.

The perfect product page blueprint for performance on Google Shopping

When it comes to optimising your Google Shopping ads, it is very important to optimise your product page.

Are you prepared for Black Friday?

This year's Black Friday will be unlike any other, so retailers need to be as prepared as they can be.

What questions should I ask my Google Shopping agency?

These questions will help determine if your agency will be able to optimise your Google Shopping.

PPC Website migration check list

When you have two sites you need to merge, it can be easy to miss out something important.

How to optimise your feed with the right product titles

Product titles are really important, they can have an immediate impact on the performance on your Google ads.

What countries is Google Shopping available in? And how do I add other countries

Google shopping is an incredible tool that is becoming more popular every year. Every year the countries Google Shopping is available in increases. It's important to know which countries you and can't advertise to.