Google Shopping is becoming more popular, it’s currently available in the following countries and the list continues to grow, they have already added 33 new countries in 2020 which brings the total number of countries that have Google Shopping to 99. There’s huge potential to reach an even larger audience.

Algeria, Angola, Argentina, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Brazil, Cambodia, Cameroon, Canada, Chile, Colombia, Costa Rica, Cote d’Ivoire, Czechia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Ethiopia, Finland, France, Georgia, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Lebanon, Madagascar, Malaysia, Mauritius, Mexico, Morocco, Mozambique, Myanmar, Nepal, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Venezuela, Vietnam, Zambia and Zimbabwe.

*Updated April 2021

Considering a Google Shopping/PPC Agency? Check out our inclusive guide to agency management.

How to manually add a new country

Log into Merchant Centre:

  1. Click on ‘Products’ from the side panel
  2. Go to ‘Feeds’ 
  3. Add a new feed or choose a pre-existing one
  4. Click on the ‘Settings’ tab
  5. Select your country and then which language you’ll be advertising in

It’s important to remember that your product feed and landing pages need to be in the same language you’ve chosen. 


Advertising in a new country can come with its own set of challenges, whether you’re using Google Shopping or expanding other PPC channels. Each market has its own rules, cultural expectations and unique buying habits, always do your research before reaching out to a new country. 

Some of the countries listed above are in “beta” and haven’t been fully rolled out, which means overall performance may differ. Some products advertised in beta countries may not show everywhere and there may be specific guidelines for some countries.

Discover the Google Shopping management types available to retailers 

To learn more about how Bidnamic can optimise your Google Shopping across these countries, book a demo with us.

For more FAQS and Google Shopping updates, browse our resources here.

Laura Burton

Laura Burton

Laura is a Senior Content Marketing Executive. She creates video content for Bidnamic as well as ensures the team has everything they need to help our clients.

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