What countries is Google Shopping available in? And how do I add other countries
Updated on July 18, 2023
| 2 minute read
Resources > What countries is Google Shopping available in? And how do I add other countries
Google Shopping is becoming more popular, it’s currently available in the following countries and the list continues to grow, bringing the list to 94 regions and territories. There’s huge potential to reach an even larger audience.
You can see the regions where Google Shopping is available by continent.
Bahrain, Bangladesh**, Cambodia**, Hong Kong †, India †, Indonesia †, Israel †, Japan †, Jordan, Kazakhstan, Kuwait, Lebanon, Malaysia †, Myanmar (Burma)**, Nepal**, Oman, Pakistan**, Philippines †, Saudi Arabia †**, Singapore †, South Korea †***, Sri Lanka**, Taiwan †, Thailand †**, United Arab, Emirates †, Uzbekistan.
Austria †, Belarus, Belgium †, Czechia †, Denmark †, Finland †, France †****, Georgia, Germany †, Greece †, Hungary †, Ireland †, Italy †, Netherlands †, Norway †, Poland †, Portugal †, Romania †, Russia †, Slovakia †, Spain †, Sweden †, Switzerland †, Turkey †, Ukraine †**, United Kingdom †.
Canada †, Costa Rica**, Dominican Republic**, El Salvador**, Mexico †, Nicaragua**, Panama**, United States †.
Argentina †, Brazil †, Chile †, Colombia †, Ecuador, Guatemala**, Paraguay, Peru, Puerto Rico**, Uruguay, Venezuela**.
Australia †, New Zealand †.
†The Shopping tab is available to users in this country.
** This is a beta target country, meaning Google Shopping may initially only be available to certain retailers.
*** If you want to show products to people in this location, you must have a business registration number (BRN) applied to your account.
**** Shopping for France is only available in the metropole and not in French overseas territories.
Updated July 2023
How to manually add a new country on Google Shopping
Expand theTarget countries, language, and destinationssection.
Select the pencil icon next to a target country.
In the Edit countries box, select additional target countries.
It’s important to remember that your product feed and landing pages need to be in the same language you’ve chosen.
Advertising in a new country can come with its own set of challenges, whether you’re using Google Shopping or expanding other PPC channels. Each market has its own rules, cultural expectations and unique buying habits, always do your research before reaching out to a new country.
Some of the countries listed above are in “beta” and haven’t been fully rolled out, which means overall performance may differ. Some products advertised in beta countries may not show everywhere and there may be specific guidelines for some countries.