English - United States

Google Shopping is becoming more popular, it’s currently available in the following countries and the list continues to grow, bringing the list to 94 regions and territories. There’s huge potential to reach an even larger audience.

You can see the regions where Google Shopping is available by continent. 


Algeria**, Angola**, Cameroon**, Cote d'Ivoire**, Egypt, Ethiopia**, Ghana**, Kenya**, Madagascar**, Mauritius**, Morocco**, Mozambique**, Nigeria**, Senegal**, South Africa †, Tanzania**, Tunisia**, Uganda**, Zambia**, Zimbabwe**.


Bahrain, Bangladesh**, Cambodia**, Hong Kong †, India †, Indonesia †, Israel †, Japan †, Jordan, Kazakhstan, Kuwait, Lebanon, Malaysia †, Myanmar (Burma)**, Nepal**, Oman, Pakistan**, Philippines †, Saudi Arabia †**, Singapore †, South Korea †***, Sri Lanka**, Taiwan †, Thailand †**, United Arab, Emirates †, Uzbekistan.


Austria †, Belarus, Belgium †, Czechia †, Denmark †, Finland †, France †****, Georgia, Germany †, Greece †, Hungary †, Ireland †, Italy †, Netherlands †, Norway †, Poland †, Portugal †, Romania †, Russia †, Slovakia †, Spain †, Sweden †, Switzerland †, Turkey †, Ukraine †**, United Kingdom †.

North America

Canada †, Costa Rica**, Dominican Republic**, El Salvador**, Mexico †, Nicaragua**, Panama**, United States †.

South America

Argentina †, Brazil †, Chile †, Colombia †, Ecuador, Guatemala**, Paraguay, Peru, Puerto Rico**, Uruguay, Venezuela**.


Australia †, New Zealand †.

The Shopping tab is available to users in this country.

** This is a beta target country, meaning Google Shopping may initially only be available to certain retailers. 

*** If you want to show products to people in this location, you must have a business registration number (BRN) applied to your account.

**** Shopping for France is only available in the metropole and not in French overseas territories.

How to manually add a new country on Google Shopping

  1. Sign in to your Merchant Center account.
  2. Select Products in the navigation menu.
  3. Select Feeds.
  4. Select a feed.
  5. On the next page, select the Settings tab
  6. Expand the Target countries, language, and destinations section.
  7. Select the pencil icon next to a target country.
  8. In the Edit countries box, select additional target countries.
  9. Click Save.

It’s important to remember that your product feed and landing pages need to be in the same language you’ve chosen. 


Advertising in a new country can come with its own set of challenges, whether you’re using Google Shopping or expanding other PPC channels. Each market has its own rules, cultural expectations and unique buying habits, always do your research before reaching out to a new country. 

Some of the countries listed above are in “beta” and haven’t been fully rolled out, which means overall performance may differ. Some products advertised in beta countries may not show everywhere and there may be specific guidelines for some countries.

Are you a Shopify Merchant?
Find out how to use Google Shopping with Shopify in multiple countries 

To learn more about how Bidnamic can optimize your Google Shopping across these countries, book a demo with us.

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