How to use customer retention data to improve customer acquisition
Read more >Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Research: How traffic is affected by branded search queries
Read more >Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
Things to know when you change your Google Merchant Center feed
Read more >Onboarding specialist, Harrie explains the three biggest mistakes made in clients' Merchant Center feeds
Attribution models on Google Ads and GA4: which is right for you?
Read more >What are they? How do I choose the best one for me? Read the tell-all guide here
The power of TikTok for ecommerce
Read more >TikTok’s like marmite: you either love it or you hate it. But for one of our clients, TikTok was key to increased traffic across all their channels.
Bidnamic's top takeaways from IRX 2021
Read more >See the top tips from our workshop 'Ecommerce growth strategies retailers wish they had known earlier' at IRX
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Google provide advertisers with more data in a rollback of past restrictions
Read more >Having restricted data in September 2020, Google is giving some of it back to advertisers.
What was the impact of shops reopening on ecommerce?
Read more >The lockdowns of 2020 had long-lasting effects on both retail stores and ecommerce. Read about the impact of shops reopening here.