Campaign strategy

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Utilising Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

How to maximise online sales this Christmas

Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management

How our clients beat their Black Friday 2020 performance in 2021

Black Friday 2021: retailers using our automation beat their pandemic Black Friday results

Score more sales: targeting traffic during events

Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.