Campaign strategy

All about the price competitiveness report in Google Merchant Center

Understand the competition's pricing strategy to better inform your own and dominate your industry

Referral exclusions in Google Analytics for accurate attribution

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

The 2023 Google Shopping Trends Report

Data-driven insights on ecommerce in 2022 with valuable predictions for 2023 and more: explore our report now

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Utilising Performance Max alongside Bidnamic campaigns

Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility

Adding structured data to product web pages for rich results

With structured data your products could be shown in rich text results on Google, boosting your visibility

How to maximise online sales this Christmas

Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.

Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained

Get informed on what Smart Mode and Expert Mode mean for your campaign management