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What you need to know about Google’s Performance Max campaigns
Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
A cautionary tale of under-tracking conversion value
Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
Utilising Performance Max alongside Bidnamic campaigns
Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximise visibility
Adding structured data to product web pages for rich results
With structured data your products could be shown in rich text results on Google, boosting your visibility
How to maximise online sales this Christmas
Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.
Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained
Get informed on what Smart Mode and Expert Mode mean for your campaign management
How our clients beat their Black Friday 2020 performance in 2021
Black Friday 2021: retailers using our automation beat their pandemic Black Friday results
Score more sales: targeting traffic during events
Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic
The top 5 most Googled questions about Google Shopping
The top five most searched questions around Google Shopping: answered.
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