Campaign strategy

Score more sales: targeting traffic during events

Ever thought about adjusting your CPCs when an event is coming up? You could be capturing more purchase-ready traffic

The top 5 most Googled questions about Google Shopping

The top five most searched questions around Google Shopping: answered.

Using multiple Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.

Using device bid modifiers and dayparting in your Google Shopping campaigns

Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

The risks of changing your Google Shopping management provider

Changing your Google Shopping management provider can feel risky - we've got you.

Google Shopping: agency or automated platform?

What's the best Google Shopping management option for your business?

What you need to know about Google’s Performance Max campaigns

Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.

How to effectively promote an online store

Are you new to the world of ecommerce? Promoting your online store is vital to increasing brand awareness and sales.