Trends are always coming and going. Products seen in popular media grab the interest of consumers, who then typically run to a search engine (most often Google) to find out how to get hold of it themselves.
Reacting to spikes in search queries can be a great opportunity for your ecommerce business, but it can be a time-intensive task. Using an automated platform like Bidnamic can take the stress of this process away and provide you with great results.
In April 2020 on Lorraine Kelly’s morning show on ITV, the well-known presenter wore a rainbow shirt. Viewers took notice of this item of clothing and wanted their own.
Lorraine Kelly and her technicolour dream shirt
This caused a spike in Google searches for ‘rainbow shirt’, which you can see in the Google Trends graph below:
With all of these searches for ‘rainbow shirt’, it’s a good move to increase your visibility on the Google Shopping carousel, since there are more shoppers than usual looking for the product.
Adjusting SKUs manually to react to trends can be very time-intensive and also time-sensitive, so using an automated AI platform can be highly beneficial.
Our technology platform identified the trend immediately and adjusted bids accordingly to increase visibility on the Shopping carousel. By doing this, we generated a few thousand pounds worth of revenue, mostly within the first hour.
The graph below shows our platform detecting a rise in traffic in real-time:
Having a quick response to these fluctuations in the market is key to getting your products in front of interested shoppers at the most opportune time.
Bidnamic’s machine learning platform built out Targeted Search Terms to harvest and dominate the search traffic for as long as the trend was profitable. When interest in the item calmed down, so did the bidding effort.
Our Targeted Search Terms allow us to set bid prices for high-performing individual search terms for each individual SKU in a product catalogue. This allows you to target search queries at a more granular level, as well as capturing any outlying search terms.
Utilising a service such as ours means you wouldn’t need to keep your finger on the pulse of trends. This saves clients precious time, as our technology platform is entirely automated and runs 24/7, reacting immediately to spikes in trends as they happen.
If you’d like to know more about how we can optimise your Google Shopping channel and help you take advantage of trends, book a call with one of our specialists today.
Tom is a Content Marketing Executive, producing content and case studies to simplify the Google Shopping experience, and help our clients discover if Google Shopping is the right channel for them. With an MA in English Literature, Tom has a passion for writing and sharing information with the masses.