Looking to connect your WooCommerce store to Google Shopping? Connecting your store is simple and also greatly beneficial.
Benefits of linking WooCommerce with Google Shopping
Selling your WooCommerce products via Google Shopping can help give you a significant boost in visibility. You can take advantage of free product listings on the Shopping tab on Google and can use Google Ads to set up paid campaigns.
Google Shopping gives you targeting options, allowing you to segment your audience and target shoppers you know will be the most interested in your offerings.
Connecting WooCommerce to Google Shopping can also help improve your CTR. Google crawls your product data and matches these products to the most relevant search queries, helping serve appropriate ads to cut wasted ad spend.
How to set up Google Shopping with WooCommerce
To link your WooCommerce store to Google Shopping, you’ll need to use a plugin extension. We’ve taken a look at a couple of options that you can use:
Google Listings and Ads
This free extension syncs with your Google Merchant Center account, giving you control of your product feed. This works from within the WooCommerce dashboard, providing you with insights on campaign performance, customisable free product listings, and paid ad options.
Google Product Feed
This is a paid option. The Google Product Feed extension allows retailers to set up free product listings on the Shopping tab, paid ads, and local inventory campaigns. This extension also syncs products with Google Merchant Center and gives you 50+ feed attributes to utilise.
Regardless of the plugin you decide to use, connecting your WooCommerce store to Google Shopping will improve the visibility of your products and get your name in front of the most interested shoppers.
Are you a Shopify user? Find out how to connect Shopify to Google Shopping.