--- title: Google Shopping integration for WooCommerce | Bidnamic US description: Use WooCommerce? Find out how to (and why you should) link up your store to Google Shopping and the plugins that'll help you. image: https://www.bidnamic.com/hubfs/GS%20integration%20for%20WC.webp --- English - United States # Google Shopping integration for WooCommerce ## Contents [Benefits of linking WooCommerce with Google Shopping](https://www.bidnamic.com/en-us/google-shopping-integration-for-woocommerce#benefits-wc) [How to set up Google Shopping with WooCommerce](https://www.bidnamic.com/en-us/google-shopping-integration-for-woocommerce#how-to-wc) Looking to connect your WooCommerce store to Google Shopping? Connecting your store is simple and also greatly beneficial. ## Benefits of linking WooCommerce with Google Shopping Selling your WooCommerce products via Google Shopping can help give you a significant boost in visibility. You can take advantage of free product listings on the Shopping tab on Google and can use Google Ads to set up paid campaigns. Google Shopping gives you targeting options, allowing you to segment your audience and target shoppers you know will be the most interested in your offerings. Connecting WooCommerce to Google Shopping can also help improve your CTR. Google crawls your product data and matches these products to the most relevant search queries, helping serve appropriate ads to cut wasted ad spend. ## How to set up Google Shopping with WooCommerce To link your WooCommerce store to Google Shopping, you’ll need to use a plugin extension. We’ve taken a look at a couple of options that you can use: ### Google Listings and Ads This [free extension](https://woocommerce.com/products/google-listings-and-ads/?quid=1825b6b5115a1b8ddfa47cd813504619) syncs with your Google Merchant Center account, giving you control of your product feed. This works from within the WooCommerce dashboard, providing you with insights on campaign performance, customizable free product listings, and paid ad options. [Find out all about Google Merchant Center](https://www.bidnamic.com/en-us/what-is-google-merchant-center) ### Google Product Feed [This is a paid option.](https://woocommerce.com/products/google-product-feed/) The Google Product Feed extension allows retailers to set up free product listings on the Shopping tab, paid ads, and local inventory campaigns. This extension also syncs products with Google Merchant Center and gives you 50+ feed attributes to utilize. Regardless of the plugin you decide to use, connecting your WooCommerce store to Google Shopping will improve the visibility of your products and get your name in front of the most interested shoppers. Are you a Shopify user? [Find out how to connect Shopify to Google Shopping.](https://www.bidnamic.com/en-us/using-shopify-with-google-shopping) [If you use BigCommerce you can also connect your store to Google Shopping.](https://www.bidnamic.com/en-us/integrate-bigcommerce-with-google-shopping) Are you missing out? Speak to one of our Google Shopping specialists [![Book a demo](https://no-cache.hubspot.com/cta/default/4181173/21d4eb9c-4e83-4234-9c0c-b21a07bd5649.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/21d4eb9c-4e83-4234-9c0c-b21a07bd5649) ## Google Shopping best practices and insights Follow us on the channels where you are.                  × Search Or take a look at more of our resources below: [Google Shopping best practices ](https://www.bidnamic.com/en-us/resources/tag/google-shopping-best-practices) [Ecommerce best practices ](https://www.bidnamic.com/en-us/resources/tag/ecommerce-best-practices) [Merchant Center optimization ](https://www.bidnamic.com/en-us/resources/tag/merchant-center-optimization) [Website tracking and optimization ](https://www.bidnamic.com/en-us/resources/tag/website-tracking-and-optimization) [Paid search for Shopify ](https://www.bidnamic.com/en-us/resources/tag/paid-search-for-shopify) [Insights and Reports ](https://www.bidnamic.com/en-us/guides) [Monthly Impressions Index ](https://www.bidnamic.com/en-us/impressions-index) [Benchmark your performance ](https://www.bidnamic.com/en-us/performance-calculator) [Case studies ](https://www.bidnamic.com/en-us/case-studies) ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Benefits of linking WooCommerce with Google Shopping", "acceptedAnswer": { "@type": "Answer", "text": "Selling your WooCommerce products via Google Shopping can help give you a significant boost in visibility. You can take advantage of free product listings on the Shopping tab on Google and can use Google Ads to set up paid campaigns. Google Shopping gives you targeting options, allowing you to segment your audience and target shoppers you know will be the most interested in your offerings. Connecting WooCommerce to Google Shopping can also help improve your CTR. Google crawls your product data and matches these products to the most relevant search queries, helping serve appropriate ads to cut wasted ad spend." } },{ "@type": "Question", "name": "How to set up Google Shopping with WooCommerce", "acceptedAnswer": { "@type": "Answer", "text": "To link your WooCommerce store to Google Shopping, you’ll need to use a plugin extension. We’ve taken a look at a couple of options that you can use: Google Listings and Ads: This free extension syncs with your Google Merchant Center account, giving you control of your product feed. This works from within the WooCommerce dashboard, providing you with insights on campaign performance, customisable free product listings, and paid ad options. Google Product Feed: This is a paid option. The Google Product Feed extension allows retailers to set up free product listings on the Shopping tab, paid ads, and local inventory campaigns. This extension also syncs products with Google Merchant Center and gives you 50+ feed attributes to utilise." } }] } ```