Google Shopping averages for sporting goods

  • 2.15%
    Conversion rate

  • 1.18%
  • £0.27
    Average CPC

Using Google Shopping in your industry

As a sports retailer, you know that staying ahead of the competition is key to success. And one way to do that is to make sure your products are appearing in Google Shopping results. 

Google Shopping is a powerful tool that allows shoppers to find and compare products from different retailers. And when it comes to sports, shoppers are often looking for the best deals. 

That's where you come in. By optimising your product listings for Google Shopping, you can make sure your products are appearing in front of potential customers. 

Here's a few tips to get started: 

  1. Use high-quality images 

Google Shopping relies heavily on images, so it's important to use high-quality, professional photos of your products. This helps your products to stand out in the search results. 

  1. Use descriptive, keyword-rich titles 

When shoppers are searching for products on Google Shopping, they're typically using keywords like brand names, models, and sizes - the products you sell might have even more specific keywords. So it's important to include relevant keywords in your product titles to help your products appear in more search results. 

  1. Use accurate product descriptions 

In addition to using keywords, you'll also want to make sure your product descriptions are accurate. This includes things like product dimensions, materials, and care instructions. 

  1. Keep your prices up to date 

Google Shopping includes pricing information for products, so it's important to keep your prices accurate and up to date. This way, shoppers will know exactly how much your products cost before they click through to your website.

If you make any changes to a product's price on your website, make sure it's reflected in your Merchant Center - Google could disapprove your ads so they don't show at all!

  1. Offer free shipping

People using Google Shopping are often looking for the best deal, so offering free shipping can be a great way to attract their attention. 

Make sure to try these tips and optimise your product listings for Google Shopping so that your products are appearing in front of potential customers.

Read more about how Google Shopping works
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Google Shopping best practices and insights

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