How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
What is a Google Shopping Feed?
Read more >Google Shopping Feeds - What are they? Let us explain what a Google Shopping Feed is, as well as the difference between the Merchant Centre and AdWords. Are Google Shopping Feeds critical to your success on the channel?
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
How does stock availability affect conversion rate?
Read more >How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
The Ultimate Guide to Google Shopping in 2024
Read more >Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.
Why does Google have Revenue Sharing Agreements with adtech platforms?
Read more >Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.
What countries is Google Shopping available in? And how do I add other countries
Read more >Google shopping is an incredible tool that is becoming more popular every year. Every year the countries Google Shopping is available in increases. It's important to know which countries you and can't advertise to.
Using multiple Comparison Shopping Services (CSS)
Read more >Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.
How do I find my Google Ads customer ID (CID)?
Read more >If you've been asked to provide your CID for one of our audits, here's a simple guide on how to find it.