Home > Resources > Return on ad spend (ROAS)
Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
What was the impact of shops reopening on ecommerce?
The lockdowns of 2020 had long-lasting effects on both retail stores and ecommerce. Read about the impact of shops reopening here.
The Ultimate Guide to Google Shopping in 2022
Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.
What is the ideal Google Shopping budget?
Finding the perfect Google Shopping budget can be one of the hardest parts of optimising your campaigns, you risk bidding too much and waste ad spend or bid too little and have no visibility.
The Google Smart Shopping ‘trap’ with A/B testing
As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?