--- title: SKU level bidding | Technology | Bidnamic US description: Bidnamic is a marketing technology platform that helps retailers unlock the full potential of Google Shopping. Learn how you can maximize revenue from every SKU. image: https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1_vv%20copy%202.jpg --- English - United States [Home](https://www.bidnamic.com/en-us/) > [Our technology](https://www.bidnamic.com/en-us/our-technology) > SKU level bidding # Most SKUs on Google Shopping generate a loss or get no visibility Are you maximizing revenue and margins from every SKU? ![Calculating the right bid for every single SKU](https://www.bidnamic.com/hs-fs/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1-01.jpg?width=320&height=400&name=BID_06_Website_New%20Tech_SKU_STATIC_V1-01.jpg "Calculating the right bid for every single SKU") ### Shopping campaigns usually group products together, limiting the scope for optimization ![What happens when you group your products on Google Shopping?](https://www.bidnamic.com/hs-fs/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1-3%20product%20grouping%20group%20by%20products.webp?width=700&height=362&name=BID_06_Website_New%20Tech_SKU_STATIC_V1-3%20product%20grouping%20group%20by%20products.webp "What happens when you group your products on Google Shopping?") ## Bidnamic enables you to optimize every SKU in your Shopping catalog ![Manual bid management means dividing your products into groups and using broad average values to determine your bids.](https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1-04%20copy%20group%20bidding%20webp.webp "Manual bid management means dividing your products into groups and using broad average values to determine your bids.") ### Product level bidding By avoiding product-grouping, we can ensure the right bid every time without impacting your visibility. ![Bidnamic provides each client with an extensive but easy-to-understand data dashboard, including high intent search terms and conversion data.](https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_Data_STATIC_V1-6%20sku%20level%20performance%20data.webp "Bidnamic provides each client with an extensive but easy-to-understand data dashboard, including high intent search terms and conversion data.") ### Full catalog visibility We don't just push your best sellers. Instead, we match every product to the right searches.  ![BID_06_Website_New Tech_SKU_STATIC_V1-6](https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1-6.webp "BID_06_Website_New Tech_SKU_STATIC_V1-6") ### Maximizing revenue and profitability With our technology, you can increase campaign performances and sell-through for your whole catalogue. ![Bidnamic Icon-01](https://www.bidnamic.com/hs-fs/hubfs/Bidnamic%20Icon-01.png?width=100&height=43&name=Bidnamic%20Icon-01.png "Bidnamic Icon-01") ## Discover how our customers have benefited from SKU level bidding [ Valfre increase ROAS and decrease costs using our automated Google Shopping solution +32% ROAS ](https://www.bidnamic.com/en-us/case-studies/valfre) [ Appalachian Outfitters increase clicks by 139% with Bidnamic’s machine learning technology +139% Clicks ](https://www.bidnamic.com/en-us/case-studies/appalachian-outfitters) [ Rhino Hitch increases revenue by 307% with Bidnamic’s technology platform +307% Revenue ](https://www.bidnamic.com/en-us/case-studies/rhino-hitch) [More case studies](https://www.bidnamic.com/en-us/case-studies) [![Get a quote](https://no-cache.hubspot.com/cta/default/4181173/fa2458ce-9716-4dc1-a477-20a491175338.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/fa2458ce-9716-4dc1-a477-20a491175338) ![data dashboard square 2 webp](https://www.bidnamic.com/hs-fs/hubfs/data%20dashboard%20square%202%20webp.webp?width=659&height=659&name=data%20dashboard%20square%202%20webp.webp "data dashboard square 2 webp") ### Unlock your SKU level data dashboard Your data is still the best asset to make informed key business decisions. We help out by providing the right information for your needs. We provide dedicated client success managers to advise you every step of the way, allowing you to focus on what matters the most - growing your business. [![Learn more](https://no-cache.hubspot.com/cta/default/4181173/bf51a525-f1c2-45d1-9b51-94a13a44e2d3.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/bf51a525-f1c2-45d1-9b51-94a13a44e2d3) ## Google Shopping best practices and insights Follow us on the channels where you are.                  × Search Or take a look at more of our resources below: [Google Shopping best practices ](https://www.bidnamic.com/en-us/resources/tag/google-shopping-best-practices) [Ecommerce best practices ](https://www.bidnamic.com/en-us/resources/tag/ecommerce-best-practices) [Merchant Center optimization ](https://www.bidnamic.com/en-us/resources/tag/merchant-center-optimization) [Website tracking and optimization ](https://www.bidnamic.com/en-us/resources/tag/website-tracking-and-optimization) [Paid search for Shopify ](https://www.bidnamic.com/en-us/resources/tag/paid-search-for-shopify) [Insights and Reports ](https://www.bidnamic.com/en-us/guides) [Monthly Impressions Index ](https://www.bidnamic.com/en-us/impressions-index) [Benchmark your performance ](https://www.bidnamic.com/en-us/performance-calculator) [Case studies ](https://www.bidnamic.com/en-us/case-studies)