Using device bid modifiers and dayparting in your Google Shopping campaigns
Read more >Trying to optimise your campaigns? Device bid modifiers and dayparting are great methods for targeting!
Targeting search terms in Google Shopping campaigns
Read more >If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
How to attract deal-seekers: A Merchant Center guide
Read more >Discover how on-sale custom labels can help get your products in front of deal-seekers.
Google Shopping: agency or automated platform?
Read more >What's the best Google Shopping management option for your business?
How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
How does stock availability affect conversion rate?
Read more >How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
Making the most of high intent searches on Black Friday
Read more >Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.
Using multiple Comparison Shopping Services (CSS)
Read more >Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.