How to structure Google Shopping campaigns
Read more >There comes a point where managing your Google Shopping campaigns becomes impossible even for the best of us. Let's explore a few different ways to structure your account.
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What is a Google Shopping Feed?
Read more >Google Shopping Feeds - What are they? Let us explain what a Google Shopping Feed is, as well as the difference between the Merchant Centre and AdWords. Are Google Shopping Feeds critical to your success on the channel?
What is Google Shopping and why should I use it?
Read more >Google Shopping - something most of us use in our daily lives, but can still be relatively confusing to a lot of ecommerce retailers. What is Google Shopping, how does it work and why should ecommerce retailers be using it?
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
Choosing Unique Product Identifiers on Google Shopping
Read more >How do I choose a unique product identifier? Harrie explains all in this Merchant Center guide.
What is Google Express?
Read more >Google Express, formally known as Google Shopping Express, was a marketplace set to rival Amazon.
What countries is Google Shopping available in? And how do I add other countries
Read more >Google shopping is an incredible tool that is becoming more popular every year. Every year the countries Google Shopping is available in increases. It's important to know which countries you and can't advertise to.
How to set up a supplemental feed: A Merchant Center guide
Read more >What is a supplemental feed, and why do I need one? Learn how to set one up in this step-by-step guide.