The risks of changing your Google Shopping management provider
Read more >Changing your Google Shopping management provider can feel risky - we've got you.
What is Google Marketing Platform (or Google Analytics 360)?
Read more >Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
How does stock availability affect conversion rate?
Read more >How does stock availability affect consumer purchase behaviour? With the help of a client, we conducted research to understand how conversion rate is affected by product availability.
Making the most of high intent searches on Black Friday
Read more >Taking advantage of an increase in high intent searches over Black Friday could be hugely beneficial for your business.
Are Facebook Ads better for advertising than Google Ads?
Read more >In order to find the best platform for your online ads (or the best features to combine), let’s take a look at the key differences between Facebook Ads and Google Ads.
Choosing Unique Product Identifiers on Google Shopping
Read more >How do I choose a unique product identifier? Harrie explains all in this Merchant Center guide.
The Ultimate Guide to Google Shopping in 2024
Read more >Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.
Why does Google have Revenue Sharing Agreements with adtech platforms?
Read more >Business Insider recently exposed major Revenue Sharing Agreements (RSAs) between Google and large adtech companies, including Marin Software and Kenshoo.
What is remarketing and how can I use it?
Read more >It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.