CSS stands for Comparison Shopping Service, which enables retailers to place Shopping ads on the carousel. CSS websites collect product information and offers from online retailers to advertise on Google Shopping.
European retailers can take advantage of third party CSS websites, and avoid paying the 20% flat fee applied by Google on each click.
All retailers who advertise on Google Shopping technically use a CSS since the carousel provides ads for the same product from different retailers.
Due to EU regulations, Google now enables European-based advertisers to use multiple CSS in the following countries:
Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
No. Our CSS is available free of charge to any merchants based in the countries listed above.
If you switch to our CSS your CPC won't decrease, but you'll gain more impressions and better positioning for your ads for the same ad budget.
You'll also avoid the 20% commission that Google charges per click, allowing you to get more out of your ad budget.
If you would no longer like to use Bidnamic CSS anymore, you can transfer back to Google's CSS or another provider's.
Use the email address we provide during onboarding to contact us and we'll accept the request.
A member of our team will send over a request within one UK working day of your submission using the form above.
Once you've accepted, it should take one working day to see 'CSS:Bidnamic' in the Merchant Center.
