About us

Bidnamic combines advanced machine learning with human expertise to drive revenue and profits from Google Shopping adverts.

We work with ecommerce companies to maximise the potential of every product, whether they have hundreds or hundreds of thousands of SKUs, which is beyond what humans can manage manually.

Bidnamic history


Created from our own frustration

Five years earlier, our growing online marketplace encountered the problems of under or overbidding on Google Shopping at the SKU level, so we set about designing our own technology platform to provide an unfair advantage on Google Shopping. Our platform intrigued investors who trialled the technology across their portfolio companies

…and that’s how Bidnamic was born.


Further research and development

Bidnamic’s technology quickly delivered unparalleled results, demonstrating its power in overcoming prevalent challenges of plateauing profitability, mediocre revenue, and time-consuming bid management.

Bidnamic then released our Targeted Search Term (TST) technology, which propelled Bidnamic beyond SKU level bidding and towards unique search term bidding.


Managing millions in Google Shopping ad spend

In 2020, Bidnamic supported 100+ retailers around the world, managing millions of pounds in Google Shopping ad spend each month, confirming our track record of proven success across all industries.

Many of our clients were named as the fastest-growing companies by The Times, joining Bidnamic at ecommerce conferences internationally to celebrate our success.


Bidnamic enters hypergrowth

Bidnamic is quickly realising its vision to support the most ambitious data-driven companies and marketing teams around the world. 2021 saw a dramatic expansion: our team nearly doubled in size, and Bidnamic achieved an impressive 100% year-on-year growth in turnover.

We’ve also welcomed over 100 new clients and continue to attract a growing number of international retailers.

Bidnamic in numbers

Backed by CEOs and founders of market-leading companies

Rev lifter
nmpi logo, Luke Judge CEO
Fraser finance
Net a porter

Awards and accreditations

Google Partner logo transparent clear

Google Shopping best practices and insights

Follow us on the channels where you are.