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Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
Targeting search terms in Google Shopping campaigns
If you want to get the most out of Google Shopping, negative keywords will help you get in front of the most interested shoppers.
Making the most of search trend spikes
Trends come and go at a rapid pace, and keeping track can be difficult. See how automation can help you get the most out of search trends.
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