Google Analytics

Referral exclusions in Google Analytics for accurate attribution

Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic

How to migrate from Universal Analytics to Google Analytics 4

With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4

Attribution models and purchase intent: which is right for you?

Whether it's boosting brand awareness or ramping up ROAS, choose the right attribution model for your goals and fill out your purchase intent funnel.

How to use Google Shopping campaigns to drive revenue for other channels

With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.

What is Google Marketing Platform (or Google Analytics 360)?

Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Attribution models on Google Ads: What are my options?

What are they? How do I choose the best one for me? Read the tell-all guide here

Is your revenue tracking correct on Google Shopping?

Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.