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How to use Google Shopping campaigns to drive revenue for other channels
With Google Analytics, you can see which of your Google Shopping campaigns are driving revenue for your other channels.
The risks of changing your Google Shopping management provider
Changing your Google Shopping management provider can feel risky - we've got you.
What you need to know about Google’s Performance Max campaigns
Performance Max offers some new benefits for advertisers. Find out if this new campaign type could work for you.
Benefits of Google Shopping for brands moving toward D2C
Google Shopping can be a great platform for businesses looking to adopt a D2C ecommerce model. Find out why.
2022 Google Shopping Trends Report
Looking for fresh data on Google Shopping trends in 2021 and predictions for 2022? Look no further.
What is Google Marketing Platform (or Google Analytics 360)?
Explore the differences between Google Ads and Google Marketing Platform - you might know it as Google Analytics 360!
How to use customer retention data to improve customer acquisition
Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.
Research: How traffic is affected by branded search queries
Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.
How to maximise online sales this Christmas
Christmas is a busy time for ecommerce. Gone are the days of the Argos catalogue, and retailers need to adapt their strategies.