Cost per click (CPC)

A cautionary tale of under-tracking conversion value

Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.

Using multiple Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) let retailers place Google Shopping ads. Find out if having more than one CSS account can lead to great results.

How to use customer retention data to improve customer acquisition

Looking to make the most of lifetime value? Find out how important this data is to campaign optimisation.

Research: How traffic is affected by branded search queries

Bidding on branded search queries is a great way to get your products in front of interested shoppers. Read more about how branded terms work here.

Competing with wholesale distributors on Google Shopping

Struggling to compete with wholesalers? Here are some ways you can turn the tide.

What was the impact of shops reopening on ecommerce?

The lockdowns of 2020 had long-lasting effects on both retail stores and ecommerce. Read about the impact of shops reopening here.

Image extensions for text ads in Google

Adding images to your text ads can make them impactful and more attractive to shoppers. Learn how to take advantage of this new addition here.

The Ultimate Guide to Google Shopping in 2023

Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.