The Smart Way to Scale Your Seasonal Fashion Launches

Visibility to Customers Starts With Your Product Feed

Even with a dedicated fan base, every brand's seasonal launch depends on one thing: products being found by the right shoppers at the right time. Missing or inconsistent product attributes, slow stock updates, and incomplete titles are invisible revenue killers as the product simply won't be found online. For example, “men’s waterproof jacket” is far more discoverable than the vague “men’s jacket.” Attributes like material, colour, collection, or style ensure products surface for high-intent searches - even when they’re branded.

Optimising product feeds with automation ensures each SKU is fully enriched and aligned with Google’s requirements, giving every product the chance to get their moment in the spotlight.

Automating Your Product Feed Frees Your Team to Think Strategically

Manual product feed updates don’t scale as quickly as they need to. Hundreds or thousands of SKUs, seasonal variants, stock fluctuations, and price changes can overwhelm even the most experienced marketing teams. And a big launch has many more important variables your team should focus on.

By using human-guided automation, routine tasks like updating product attributes, tracking inventory, and tagging seasonal collections according to what people are searching are handled by our AI software. This frees your marketing team to focus on strategy, campaign planning, and creative optimisation: the areas that truly drive revenue for your brand.

Prioritise Products that Matters Most

Not all SKUs have equal impact in the paid ads landscape. Some seasonal jackets or accessories will drive the majority of clicks, while other products target niche queries, like “moss green bomber jacket 90s style” - which will more likely lead to a sale, but on a smaller scale. The key is knowing which products to push, when, and how.

Our team combines AI insights and data from our already successful client campaigns with human expertise to prioritise campaigns, ensuring high-value and high-intent items get maximum visibility, while other products are still optimised efficiently according to what your customers are searching for.

Align Ad Campaigns With Seasonal Search Trends

Seasonality moves fast in fashion and accessories. Summer wardrobes, winter outerwear, holiday party collections, travel and gift bundles all experience rapid shifts in search behaviour at different parts of the year, BUT usually around the same time of the year. A feed that isn’t enriched for these trends risks missing out on peak demand.

With automated feed optimisation and human oversight, seasonal attributes, collections, and themes are captured, so every product matches high-intent searches at the right moment.

Launch, Measure, Optimise, Repeat

To build strong performance you need real time monitoring, campaigns need subtle adjustments, and product feeds need continuous updates. Automation gives you the scale to do so, while human expertise interprets results, making informed decisions to maximise ROI.

Clothing brands using this approach often uncover hidden revenue across 60-70% of their long-tail catalogue during peak seasons.