+139% Conversions
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Gentle Grip saw conversions rise by 139% with an intent-based campaign structure
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Herschel Supply Co. bags impressive results with Bidnamic’s Google Shopping expertise
We’ve seen impressive growth in revenue and ad spend efficiency. Bidnamic’s flexible approach and data-driven strategies have been instrumental in helping us scale our business.
Every successful journey starts with a plan:
- 01 Understand your goals kick-off call
- 02 Free account audit + diagnosis
- 03 Tailored proposal for your strategy
Scaling spend in a competitive global market
As Herschel Supply Co. expanded its product range and entered new markets, the team faced a familiar challenge: how to sustainably and efficiently scale Google Shopping spend without diluting ROAS.
With a highly recognisable brand and a broad catalogue, Herschel needed to balance branded and non-branded traffic while making the most of high-volume seasonal periods. Maintaining efficiency while increasing visibility across multiple regions became a critical focus for sustainable growth.
A precision-led Shopping strategy with flexibility
We delivered a fully tailored approach, combining SKU-level bidding and intent-tiered campaigns to maximise performance across the product catalogue. Our tROAS framework aligned spend with profitability goals, ensuring high-performing products got the investment they needed.
Our client-specific dashboards provided real-time performance visibility, and weekly collaboration with our Client Success team meant strategy remained responsive and flexible to shifts in the market. We also ran hybrid campaigns across Performance Max, testing new formats to improve performance.
Boosted revenue and clicks, and an efficient model for success
Throughout our long-term partnership spanning over three years, Herschel Supply Co. has scaled its Google Shopping performance significantly while keeping ROAS firmly on track. In just one year, clicks increased by 82% and revenue rose by 32%, with strong results delivered during key sales periods and new product launches.
Acting as an extension of their team, we helped Herschel test and expand across new product lines and international markets, including the UK, US, and Canada, ensuring growth is not only profitable but also sustainable.
Book a call with one of our Google Shopping specialists
