Why Manually Optimising your Google Ads is a Thing of the Past
Manually updating product feeds is not only tedious, it’s risky. Even small errors can cost visibility, clicks, and sales. We often see the following being overlooked by simple human error even for the biggest brands:
- Outdated titles or missing attributes
- Incorrect categories or GTINs
- Stock and price mismatches
- Seasonal products not tagged correctly
During peak periods like Black Friday and Christmas, these small issues multiply (and fast!). With competition reaching its peak, even the most popular product can get pushed down by competitors with a more optimised feed.
Marketing teams often spend hours correcting spreadsheets instead of analysing campaigns, optimising bids, or planning strategy, leaving the most important (and revenue driving) jobs to the last minute.
How Automated Feed Optimisation Gets Your Time Back (and Your Marketing Team Back to Work)
At Bidnamic, we combine AI technology with human expertise to tackle the ad feed chaos at scale for our clients. Here’s how:
1. The Automation Handles the Repetitive Work
Our platform continuously scans thousands of SKUs, identifies missing or incorrect attributes, and updates feeds automatically. And fast!
This ensures all of the following:
- Accurate product titles
- Correct pricing and stock levels
- Optimised categories and GTINs
- Real-time seasonal adjustments
No long spreadsheets. No CTRL + F. No guessing. Just clean, high-performing data feeding your campaigns.
2. Our Experts Direct the Strategy of your Ad Feed
Automation handles scale, but strategy requires people.
Our team analyses performance, identifies opportunities, and ensures the feed aligns with business goals. We optimise for:
- High-margin products
- Seasonal and gifting categories
- Promotions and discounts
- Audience relevance
This combination ensures your Google Ads campaigns don’t just run, they perform at their best.
3. Continuous Ad Optimisation for Peak Performance
Manual feed updates happen reactively. Automated feed optimisation happens proactively.
- Product changes are reflected instantly
- Seasonal campaigns are updated automatically
- Data signals for Performance Max improve daily
The result is a feed that drives consistent visibility, clicks, and revenue, not just during Q4, but all year round.
Clients experience an average 18% uplift in ROAS and 14% higher revenue per click after implementing automated feed optimisation.
Why Busy Marketing Teams Need Ad Feed Automation
Marketing teams shouldn’t (and don't want to) be stuck in spreadsheets.
They should be, like they are paid to do:
- Driving campaign strategy
- Identifying growth opportunities
- Analysing ROI and customer behaviour
- Planning budgets and seasonal campaigns
Automated feed optimisation frees them to do exactly that without sacrificing visibility, relevance, or revenue. And although we can’t legally guarantee it, it should make a happier marketing team.
Peak Ad Season in Q4 Demands Clean, Accurate Feeds
Think about these gifting searches: “Gifts for men under £50”, “Secret Santa presents”, “Christmas presents for kids under £100”.
Your products will only appear for these searches if your feed is complete, organised and optimised. Automated feed optimisation ensures every SKU is visible, relevant, and ready to perform. Less spreadsheet, less headaches!
