---
title: Purchase intent targeting | Technology | Bidnamic US
description: Bidnamic's technology automatically targets high intent search terms, getting products in front of the most interested shoppers. Find out how we can help you.
image: https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_SKU_STATIC_V1-06.jpg
---

 English - United States

[Home](https://www.bidnamic.com/en-us/) > [Our technology](https://www.bidnamic.com/en-us/our-technology) > Purchase intent targeting

# Are your products appearing for the right search terms?

![Graphic depicting search engine search bar. ](https://www.bidnamic.com/hs-fs/hubfs/BID_06_Website_New%20Tech_Search%20Intent_STATIC_V1-1.webp?width=500&height=194&name=BID_06_Website_New%20Tech_Search%20Intent_STATIC_V1-1.webp "Graphic depicting search engine search bar. ")

## An estimated 94% of search terms don't generate revenue, Bidnamic fixes this:

![Your search terms by purchase intent in your data dashboard](https://www.bidnamic.com/hubfs/Purchase%20intent%20webp%20ver2.webp "Your search terms by purchase intent in your data dashboard")

### Identifying purchase intent in every search

Bidnamic uses historical and real-time performance data to identify purchase intent for each search.

![Bidnamic identifies purchase intent for each search term and bids the right amount.](https://www.bidnamic.com/hubfs/BID_06_Website_New%20Tech_Search%20Intent%20webp_STATIC_V1-5%20purchase%20intent.webp "Bidnamic identifies purchase intent for each search term and bids the right amount.")

### Adjusting the bid depending on intent

Depending on the purchase intent, our technology adjusts the bid for each query in real time. 

![Maximise revenue for every SKU](https://www.bidnamic.com/hubfs/Bid_Pain_Cost_02%20maximise%20revenue%20for%20every%20sku.webp "Maximise revenue for every SKU")

### Decreasing CPA, and increasing efficiency 

Our technology helps you to increase both conversions and budget efficiency across the whole product catalogue.

## Learn how purchase intent helped our customers grow

[

Garmentory reduces CPA by 22% using Bidnamic’s purchase intent engine

-22% CPA

](https://www.bidnamic.com/en-us/case-studies/garmentory)

[

Lounge increases revenue by 344% using Bidnamic’s Targeted Search Term algorithm

+344% Revenue

](https://www.bidnamic.com/en-us/case-studies/lounge)

[

Appalachian Outfitters increase clicks by 139% with Bidnamic’s machine learning technology

+139% Clicks

](https://www.bidnamic.com/en-us/case-studies/appalachian-outfitters)

[More case studies](https://www.bidnamic.com/en-us/case-studies)

Start optimizing today

[![Get a quote](https://no-cache.hubspot.com/cta/default/4181173/a12d7224-f952-4c89-958f-0ca161989958.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/a12d7224-f952-4c89-958f-0ca161989958)

![The right bid for every SKU](https://www.bidnamic.com/hubfs/Bidnamic_May_2021/Images/The%20right%20bid%20for%20every%20SKU.png "The right bid for every SKU")

### Precision bidding for every SKU

Discover how our algorithms analyse hundreds of variables for each of your SKUs, to predict the right price to pay for each click. Helping you to sell every item in your catalogue.

[![Learn more](https://no-cache.hubspot.com/cta/default/4181173/c7955989-c798-414b-9112-daf28e4225a5.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/c7955989-c798-414b-9112-daf28e4225a5)

## Google Shopping best practices and insights

Follow us on the channels where you are.

<https://twitter.com/bidnamic>     <https://www.youtube.com/channel/UC2AChE8JAVtZYataBQ_GLLA/videos>      <https://www.instagram.com/bidnamic/>      <https://www.linkedin.com/company/bidnamic/> <https://www.facebook.com/bidnamic/>

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Or take a look at more of our resources below:

[Google Shopping best practices ](https://www.bidnamic.com/en-us/resources/tag/google-shopping-best-practices) [Ecommerce best practices ](https://www.bidnamic.com/en-us/resources/tag/ecommerce-best-practices) [Merchant Center optimization ](https://www.bidnamic.com/en-us/resources/tag/merchant-center-optimization) [Website tracking and optimization ](https://www.bidnamic.com/en-us/resources/tag/website-tracking-and-optimization) [Paid search for Shopify ](https://www.bidnamic.com/en-us/resources/tag/paid-search-for-shopify) [Insights and Reports ](https://www.bidnamic.com/en-us/guides) [Monthly Impressions Index ](https://www.bidnamic.com/en-us/impressions-index) [Benchmark your performance ](https://www.bidnamic.com/en-us/performance-calculator) [Case studies ](https://www.bidnamic.com/en-us/case-studies)