Referral exclusions in Google Analytics 4 and how to apply them
Read more >Use referral exclusions on Google Analytics for reliable campaign insights and avoid misattributed referral traffic
How enhanced conversions on Google Ads help boost tracking accuracy
Read more >This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
Utilizing Performance Max alongside Bidnamic campaigns
Read more >Using Performance Max? Bidnamic's technology can work alongside your campaigns to maximize visibility
Is your revenue tracking correct on Google Shopping?
Read more >Bidnamic Data Analyst, Jak explains how to find out whether or not your website is accurately tracking revenue.
The Ultimate Guide to Google Shopping in 2024
Read more >Looking to get started with Google Shopping? Our extensive guide will tell you all you need to know.
What is remarketing and how can I use it?
Read more >It’s not uncommon for shoppers to abandon their baskets. Discover the advantages of remarketing as part of your wider digital marketing approach.