How enhanced conversions on Google Ads help boost tracking accuracy
Read more >This feature uses first-party data to help boost conversion tracking on Google Ads: find out more
A cautionary tale of under-tracking conversion value
Read more >Under-tracking your conversion value can be detrimental to your campaigns. Learn about the importance of correct tracking here.
What is Smart Bidding?
Read more >Smart Bidding is Google's answer to automated bidding outside of Smart Shopping. Find out all about it here!
How to migrate from Universal Analytics to Google Analytics 4
Read more >With Google sunsetting Univeral Analytics in July 2023 (2024 for UA360 users), now's the time to swap to Google Analytics 4
Is Google getting rid of manual campaign management? Smart Mode and Expert Mode explained
Read more >Get informed on what Smart Mode and Expert Mode mean for your campaign management
The Google Smart Shopping ‘trap’ with A/B testing
Read more >As marketers, we're eager to A/B test Google's Smart Shopping and the performance of our current campaigns. Could Google Smart Shopping be biased?
What is a Google Shopping campaign?
Read more >Google Shopping campaigns enable online retailers to promote their products on Google, displaying your product image and relevant information to consumers before they even click the ad.
What is Google Shopping and why should I use it?
Read more >Google Shopping - something most of us use in our daily lives, but can still be relatively confusing to a lot of ecommerce retailers. What is Google Shopping, how does it work and why should ecommerce retailers be using it?
The risks of changing your Google Shopping management provider
Read more >Changing your Google Shopping management provider can feel risky - we've got you.