--- title: Google Shopping for arts and entertainment businesses | Bidnamic US description: You're new to Google Shopping and wondering where to start - read our top tips for setting up and optimising Google Shopping ads for your arts and entertainment business. image: https://www.bidnamic.com/hubfs/gs-for-arts-featured-image.png --- English - United States # Google Shopping for arts and entertainment retailers Here's our top tips on getting the most out of your Google Shopping and how you perform against averages from the arts and entertainment industry. ![Google Shopping for arts and entertainment retailers](https://www.bidnamic.com/hubfs/Arts%20and%20crafts%20home%20page.png "Google Shopping for arts and entertainment retailers") ## Google Shopping averages for arts and entertainment retailers - ** 0.81% ** Conversion rate - ** 0.73% ** CTR - ** $0.69 ** Average CPC ## Using Google Shopping in your industry Google Shopping is a service from Google that lets you search for products from online retailers. You can use it to find arts, crafts, and entertainment products from stores all over the internet.  If you're an arts or entertainment retailer, then you should definitely be using Google Shopping to reach potential customers. It's a great way to get your products in front of people who are already interested in what you're selling. Plus, it's easy to set up and use. ### Here's a few tips to get started: As an arts and entertainment retailer, you know that staying ahead of the curve is key to success. And when it comes to ecommerce, one way to do that is by using Google Shopping.  What is Google Shopping? It’s a service from Google that allows shoppers to find and compare products from different retailers. And it’s not just limited to arts and entertainment – you can search for anything from home goods to electronics.  Google Shopping is a great way to get your products in front of potential customers who are already interested in what you sell. And since it’s powered by Google, you know that the traffic you’ll get will be high quality.  If you’re not already using Google Shopping, now is the time to start. Here’s how:  1. **Set up a Merchant Center account.** This is where you’ll upload your product information and images.  2. **Create your product listings.** Be sure to include accurate and keyword-rich descriptions so shoppers can find your products easily.  3. **Optimize your images.** Shoppers are more likely to buy products with clear and professional-looking photos. 4. **Choose the right keywords.** When potential customers search for products on Google Shopping, they use keywords. Choose keywords that are relevant to your products and make sure they appear in your titles and descriptions . 5. **Set up automatic bidding.** This ensures that your ads are being shown to shoppers who are most likely to convert into paying customers.  6. **Monitor your performance regularly and adjust as needed based on what’s working and what isn’t. ** If you follow these tips, you’ll be well on your way to success with Google Shopping.   ## Learn how we drive success for our clients [ Smiths TV boosted their impressions using our automated bidding solution and saw clicks rise +206% Impressions ](https://www.bidnamic.com/en-us/case-studies/smiths-tv) [ Norman Records reduced CPC by 47% using Bidnamic’s machine learning and improved visibility +81% Impressions ](https://www.bidnamic.com/en-us/case-studies/norman-records) [ Stitch & Story increased average order value by 47% using Bidnamic purchase intent platform +503% Revenue ](https://www.bidnamic.com/en-us/case-studies/stitch-and-story) [More case studies](https://www.bidnamic.com/case-studies) Read more about how Bidnamic works Learn more about our technology [![Learn more](https://no-cache.hubspot.com/cta/default/4181173/21a389f3-edd0-4443-8c5a-3fe22e7a370b.png)](https://cta-redirect.hubspot.com/cta/redirect/4181173/21a389f3-edd0-4443-8c5a-3fe22e7a370b) ## Google Shopping best practices and insights Follow us on the channels where you are.                  × Search Or take a look at more of our resources below: [Google Shopping best practices ](https://www.bidnamic.com/en-us/resources/tag/google-shopping-best-practices) [Ecommerce best practices ](https://www.bidnamic.com/en-us/resources/tag/ecommerce-best-practices) [Merchant Center optimization ](https://www.bidnamic.com/en-us/resources/tag/merchant-center-optimization) [Website tracking and optimization ](https://www.bidnamic.com/en-us/resources/tag/website-tracking-and-optimization) [Paid search for Shopify ](https://www.bidnamic.com/en-us/resources/tag/paid-search-for-shopify) [Insights and Reports ](https://www.bidnamic.com/en-us/guides) [Monthly Impressions Index ](https://www.bidnamic.com/en-us/impressions-index) [Benchmark your performance ](https://www.bidnamic.com/en-us/performance-calculator) [Case studies ](https://www.bidnamic.com/en-us/case-studies) ```json { "@context" : "https://schema.org/", "@type" : "HowTo", "name" : "How to set-up Google Shopping for arts and entertainment retailers", "step" : [ { "@type" : "HowToStep", "text" : "Set up a Merchant Center account: this is where you’ll upload your product information and images." }, { "@type" : "HowToStep", "text" : "Create your product listings: be sure to include accurate and keyword-rich descriptions so shoppers can find your products easily." }, { "@type" : "HowToStep", "text" : "Optimise your images: shoppers are more likely to buy products with clear and professional-looking photos." }, { "@type" : "HowToStep", "text" : "Choose the right keywords: when potential customers search for products on Google Shopping, they use keywords. Choose keywords that are relevant to your products and make sure they appear in your titles and descriptions ." }, { "@type" : "HowToStep", "text" : "Set up automatic bidding: this ensures that your ads are being shown to shoppers who are most likely to convert into paying customers." }, { "@type" : "HowToStep", "text" : "Monitor your performance regularly and adjust as needed based on what’s working and what isn’t." } ] } ```