Footwear brand Melissa increased conversions with individual SKU-level automated bidding
+68% Conversions
VIRAGE London set sights on the US market and quickly found success
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Success in the US at a lower CPA
VIRAGE London has seen tremendous growth since expanding its Google Shopping channel into the US.
VIRAGE London’s expansion into the US market with Google Shopping has been a great success. We’ve seen conversions skyrocket by a massive 319% year-on-year (YoY), and impressions have jumped up by 177%. Even during hectic periods like Black Friday, Cyber Monday, and Christmas when competition’s fierce, VIRAGE London consistently beat the competition.
Our team utilised data gathered from past campaigns and other channels, such as Meta ads and SEO, which has helped with the growth of the US expansion. All of this success has also come alongside an 8% reduction in CPA.
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Expanding into the US and finding success
VIRAGE London already worked with us on its UK Google Shopping campaigns, but they wanted to expand into additional regions.
The client needed a way to spearhead its expansion into the US and maintain profitability on Google Shopping.
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Working with Bidnamic has helped propel our US expansion and enabled us to scale successfully in a highly saturated market.
Utilising historical data to inform automated SKU-level bidding
With the data we already had from working with VIRAGE London, our technology platform can use this historical data to inform future campaigns in new regions. This helps us to increase revenue and traffic and also helps us to capture branded competitor search terms.
Our technology works 24/7, automatically adjusting Google Shopping bids according to fluctuations in search traffic. This allows us to get the top positions on the Shopping carousel for ads for the best possible price. We also target high intent search queries more aggressively, ensuring that shoppers who know what they want are shown your product(s), increasing the chance of conversion.
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High-quality luxury designs without the luxury price point
VIRAGE London is dedicated to offering exceptionally designed, high-quality accessories at unbeatable prices. VIRAGE London bypasses middlemen by designing jewellery in-house and working directly with the top manufacturers worldwide. This allows them to deliver accessible pieces that can elevate your style.
VIRAGE London has rapidly become an industry leader in distinctive, long-lasting jewellery for modern consumers by solving the frustrations of poor quality and unaffordable jewellery.
- Industry Clothing & Accessories
- Website viragelondon.com
- Location London, UK
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