Stocking over 50 leading men's fashion brands and selling in a competitive market made it essential to gain more visibility.

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Standout increases ROAS by 271% using Bidnamic's purchase intent bidding engine test : Bidnamic

Impact in Numbers

  • 115% Revenue growth
  • 271% Return on ad spend increase
  • 124% Conversion rate increase

The scoop

Stocking some of the largest names in Men’s Designer Clothing.

Standout launched in 2005, after the idea came about after a few beers in the local pub. Starting with only a few select designer brands, they now offer over 50 of the latest fashion brands, such as Superdry and Calvin Klein.

They pride themselves on offering a large variety of the latest styles and trends in designer wear at the best price, without compromising on quality. Whether you want a designer t-shirt, hi-top shoes or a trendy accessory – you can find it all at Standout.

Standout increases ROAS by 271% using Bidnamic's purchase intent bidding engine test : Bidnamic

The challenge

Increase sales without sacrificing ROAS

Standout needed a solution that could help them stay competitive on Google Shopping whilst also increasing the volume of sales profitably.

Many fashion retailers experienced record losses as a result of fast-changing economic conditions. Standout needed a solution that would protect them against market fluctuations, and ensure they remained competitive. They also needed a solution that could increase the volume of sales to sell old stock before the next seasons stock is ready to be sold.

Being such a competitive market, they were fighting for attention against the biggest names in retail. The challenge was for an SME to increase sales volumes and compete against these bigger names, without burning through their ad spend and generating no ROAS.

Bidnamic increased our revenue year-on-year by 115% over the critical festive period.

Roger Martin

Owner

The solution

Only targeting high intent search terms using Bidnamic’s machine learning platform

Standout had previously struggled to increase the volume of sales at a sustainable ROAS. The fashion industry is incredibly competitive and is dominated by big brands who have the budget to waste on generic search terms, pushing independent retailers off the Google Shopping carousel.

Bidnamic’s purchase intent engine ensured Standout were only bidding aggressively for terms likely to convert into a sale. Paying the optimal CPC per term ensures that Standout maximised the efficiency of their ad spend, allowing them to win valuable clicks from larger competitors and level the playing field.

Standout increases ROAS by 271% using Bidnamic's purchase intent bidding engine test : Bidnamic
Standout increases ROAS by 271% using Bidnamic's purchase intent bidding engine test : Bidnamic

The results

Purchase intent bidding increased Standout’s ROAS from Google Shopping by 271%

Utilising the Bidnamic platform, Standout has been able to compete with larger fashion retailers, ensuring they are in front of the right customer, at the right time, and at the right price. Since working with Bidnamic, they have seen a 271% increase in ROAS from Google Shopping, a 115% increase in sales, and a 124% increase in conversion rates.

In addition, the SKU level shopping data that Bidnamic gathers has helped Standout improve other areas of their business, such as helping make stock buying decisions. 

The Bidnamic 2021 Google Shopping Playbook - Fashion Edition

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