Luxury US skincare brand increases visibility on Google Shopping whilst maintaining profitability

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Spongelle increases revenue by 243% using Bidnamic's Targeted Search Term algorithm test : Bidnamic

Impact in Numbers

  • 243% Revenue increase
  • 167% ROAS growth
  • 313% Conversion growth

The scoop

Founded in 2003, Spongellé’s Body Wash Infused Buffers® are the most luxurious bathing indulgence for your body and mind

Spongellé is a Los Angeles based company that specialises in innovative delivery systems for the personal care and consumer products industry.

Spongellé’s patented body wash infused buffers are formulated with exotic extracts, rich moisturisers, and gentle cleansers to keep your skin feeling amazing, use after use.

Spongelle increases revenue by 243% using Bidnamic's Targeted Search Term algorithm test : Bidnamic

The challenge

Increase visibility whilst maintaining a profitable ROAS

Working alongside their agency MuteSix, Spongellé wanted Bidnamic to help them grow their visibility. Their unique products needed to dominate the shopping carousel, whilst maintaining a profitable ROAS.  

To expand their brand further, Spongellé needed a solution that would allow them to be visible on multiple PPC channels. Spongellé partnered with Bidnamic during a time of economic change, when many retailers faced uncertain futures. Spongellé needed assurance that Bidnamic would be able to increase its Google Shopping performance without risking ad budgets.

Bidnamic is truly magic! We started working with Bidnamic in April and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results and it couldn’t have been done without our lovely account manager Henry.

Julie Baik

Julie Baik

Marketing Director

The solution

Using Bidnamic’s machine-learning platform to bid at a granular level and use targeted search terms

Bidnamic implemented a strategy that uses our machine learning combined with our targeted search term function to enable Spongellé to bid on a granular level, and also to use dynamic bidding on different purchase intent search terms to gain greater visibility.

 

 

Spongelle increases revenue by 243% using Bidnamic's Targeted Search Term algorithm test : Bidnamic
Spongelle increases revenue by 243% using Bidnamic's Targeted Search Term algorithm test : Bidnamic

The results

Spongellé increases revenue by 243% using Bidnamic’s targeted search term platform

Since joining Bidnamic, Spongellé has seen extremely positive year-on-year growth in all areas of Google Shopping: their ROAS has increased by 167%, revenue has increased by 243%, whilst reducing their average CPC by 23%.

Spongellé is now looking at expanding to even more regions. Bidnamic has shown them what is possible by combining machine learning with human thinking: our customer success team has weekly calls with the Spongellé team to discuss how the campaigns are progressing and we also keep them up-to-date with the ever-changing Google search algorithm and Google Shopping features.

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