REFY launch Google Shopping with Bidnamic’s machine learning, human thinking management
37% Brand share increased
Spongellé is a Los Angeles based company that specialises in innovative delivery systems for the personal care and consumer products industry.
Spongellé’s patented body wash infused buffers are formulated with exotic extracts, rich moisturisers, and gentle cleansers to keep your skin feeling amazing, use after use.
Working alongside their agency MuteSix, Spongellé wanted Bidnamic to help them grow their visibility. Their unique products needed to dominate the shopping carousel, whilst maintaining a profitable ROAS.
To expand their brand further, Spongellé needed a solution that would allow them to be visible on multiple PPC channels. Spongellé partnered with Bidnamic during a time of economic change, when many retailers faced uncertain futures. Spongellé needed assurance that Bidnamic would be able to increase its Google Shopping performance without risking ad budgets.
Bidnamic is truly magic! We started working with Bidnamic in April and saw a 3x ROAS within our second month and cornered 70% visibility of the online market for our category. We couldn’t be happier with the results and it couldn’t have been done without our lovely account manager Henry.
Bidnamic implemented a strategy that uses our machine learning combined with our targeted search term function to enable Spongellé to bid on a granular level, and also to use dynamic bidding on different purchase intent search terms to gain greater visibility.
Since joining Bidnamic, Spongellé has seen extremely positive year-on-year growth in all areas of Google Shopping: their ROAS has increased by 167%, revenue has increased by 243%, whilst reducing their average CPC by 23%.
Spongellé is now looking at expanding to even more regions. Bidnamic has shown them what is possible by combining machine learning with human thinking: our customer success team has weekly calls with the Spongellé team to discuss how the campaigns are progressing and we also keep them up-to-date with the ever-changing Google search algorithm and Google Shopping features.