Footwear brand Melissa increased conversions with individual SKU-level automated bidding
+68% Conversions
Fashion connoisseurs enhanced visibility and revenue on Google Shopping
Clicks saw a huge increase of 122% alongside click-through rates
Smaibulun has gone from strength to strength with our technology: they’ve seen a huge 206% increase in revenue year-on-year (YoY), helping them meet their goal of increased profitability on Google Shopping.
We also helped to boost visibility: clicks increased by 122% and impressions rose by 67% YoY, while the overall click-through rate of Google Shopping ads was boosted by 33%.
Our team's Merchant Center enhancements for Smaibulun’s account helped to improve visibility for trending products, which will continue to improve ROAS and revenue.
Smaibulun is now working with us on expanding to other countries, making use of our Performance Max campaign management to inform their strategy.
Would you like to be our next success story?
Manual bid management was difficult and time-consuming
Smaibulun was manually adjusting Google Shopping bids and was finding success challenging. Manual management of Shopping campaigns is very time-consuming, especially for a brand such as Smaibulun with a large product catalogue (23k+ SKUs).
The client also needed to increase brand awareness on Google Shopping and boost visibility, all while improving the revenue they were seeing from the channel.
We’ve seen profitability soar on Google Shopping with Bidnamic’s technology, and we’ve also benefited from the expert advice we receive from the team.
Automated bid management at the SKU-level
Bidnamic’s automated machine learning platform solves the difficult manual management of Shopping campaigns. Our technology runs 24/7, promptly reacting to market fluctuations and adjusting bids accordingly. Our platform also targets shoppers displaying high purchase intent, increasing the probability of conversion.
We also offer Merchant Center enhancements: our team researches Google trends and finds other search terms that can provide additional benefits to our clients’ campaigns. This works to increase the visibility of products, especially trending ones.
Australian fashion retailer with the latest must-haves
Smaibulun started as a small fashion wholesale retailer in Surry Hills, Australia, and has since expanded to other countries. With a broad product catalogue containing the latest local and international designer dresses and footwear, Smaibulun provides shoppers with clothing that helps them express themselves in style.
- Industry Clothing & Accessories
- Website smaibulun.com
- Location Surry Hills, Australia
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