VIRAGE London conquered the US market with intent informed automated bidding
+319% Conversions
Style icons Melissa saw a boost in clicks and conversions on Google Shopping
Walking the walk: Growth to both conversions and clicks at a reduced CPC
Melissa saw impressive overall growth in its advertising efforts year-on-year (YoY). Conversions increased by a remarkable 68%, with both Google Shopping Campaigns and text ads being fully optimized for profitability.
Average CPC was reduced by 11% YoY, indicating more efficient ad spend still driving results. Even with a reduced CPC, Melissa benefited from a 39% increase in clicks YoY, highlighting our technology’s ability to find the most profitable bid price for individual SKUs.
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Profitability on Google Shopping as well as Search and Bing ads
With a focus on ecommerce growth, Melissa aimed to optimize its Google Shopping channel and increase revenue. In parallel, Melissa sought to refine their Search and Bing ad campaigns, increasing profitability and visibility.
Melissa needed a solution utilizing machine learning to drive success on Google Shopping.
We’re thrilled with the results Bidnamic has delivered for our campaigns. We’ve been able to drive more sales and revenue from Google Shopping and benefited from the team’s data-driven approach.
Fully automated SKU-level bidding powered by machine learning
Bidnamic’s technology platform works 24/7 and adjusts to fluctuating search traffic in real time. This enables us to change bids on search terms, always bidding for the best visibility for the most profitable price.
We combine this with SKU-level bidding, helping to increase visibility on Google Shopping. We bid more aggressively for highly converting search terms our AI algorithm has identified, leading to more conversions.
We can also assist in scaling Google Search and Bing ads. We conduct in-depth keyword analysis to see which key phrases are driving traffic. We then utilize historical data to produce ad copy and conduct feed optimization to enhance fields like product titles.
Cutting-edge design meets an eco-friendly attitude
Melissa is a trailblazing footwear brand that has been disrupting the plastic fashion industry since 1979. With a strong focus on sustainability, Melissa pairs cutting-edge design with environmental responsibility.
Melissa’s combination of art, style, and eco-conscious production has allowed it to stand out in the industry for over 40 years.
- Industry Clothing & Accessories
- Website shopmelissa.com
- Location Florida, US
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