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Google Shopping case studies

9 brands, from Rab to Chilly’s: what was capping their Google Shopping, what we changed, and the numbers that moved.

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Case studies

+526%Revenue YoY Broke beyond branded traffic using search-term data to win generic, high-intent queries. Read case study → Rab case study+62%ROAS on slow-moving stock Found buyers for the stock Performance Max ignored, with campaign costs down 36%. Read case study → LD Mountain Centre case study+34%ROAS ROAS up 34% and CPC down 20% year on year after leaving Smart Shopping. Read case study → Volcom case study+661%Revenue YoY Revenue up 661% year on year on Google Shopping, with 457% more clicks. Read case study → Oh Polly case study+365%Revenue Left Smart Shopping for SKU-level data, and grew enough to move to a bigger warehouse. Read case study → AYBL case studyLounge +344%Revenue Real-time data pushed its best sellers through a National Underwear Day sale. Read case study → Lounge case studyREFY 84%Impression share, targeted terms A new brand taking the lion's share of Shopping impressions from established rivals. Read case study → REFY case studyGarmentory −22%CPA YoY Kept clicks and revenue level on 10% less ad spend, year on year. Read case study → Garmentory case studyChilly’s Moved off Smart Shopping to get its search-term data back and free the team’s time. Read case study → Chilly’s case study

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