Join the Performance Uplift Challenge

Most of a catalogue earns nothing. Put your non-selling products to work in a campaign of their own. Your best performers stay exactly where they are, so nothing already working is disturbed, even in peak.

Join the Challenge See how it works →

Your existing campaigns are not touched.

+8%

ROAS in the first 30 days

Watch the challenge in action.

Video

Two thirds of the catalogue is dead weight.

Only about a third of a product catalogue usually generates any revenue at all. The rest still costs you to advertise.

Underperforming inventory

Stagnant stock that never sells is a financial burden, not a catalogue. It drags overall profitability down while sitting there.

Ad spend inefficiency

CPCs keep rising with limited control over budget and ROAS. Unprofitable SKUs generate clicks but not revenue, dragging margins down with them.

Missed growth

Growth is capped and extra budget returns less and less. Without incremental revenue from Google Ads, the pressure moves to your other channels.

Revenue you have already paid for.

The challenge runs alongside what you already have, on the products it already ignores.

STEP 1

Your best performers stay put

There is no reason to disrupt what already works, so we leave it alone. That is what makes this safe to run at any time, peak included: no account disruption, no revenue at risk.

STEP 2

Your non-sellers get their own campaign

Our technology steers Google’s own bidding across the products that were earning nothing, using feed and campaign structure. A new stream of incremental revenue, and sell-through on stock that was stuck.

Looking for our other products?

Products for your Google Ads account

01 · Google CSS

Stop paying the 20%

Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.

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02 · Visibility tracker

Find what you are missing

Monitor which competitors show up against your product terms, and where you never appear at all.

Track my ads visibility →

Put your dead stock to work.

A named strategist walks your catalogue with you: which products earn nothing today, and what the challenge would do with them.

Join the Challenge Your existing campaigns are not touched.

Frequently Asked Questions about the Performance Uplift Challenge

What does incremental growth mean in paid ads?

An incremental campaign works on the products that were earning you little or nothing, rather than the ones already selling. It steers Google’s bidding across that long tail to win clicks and sales it was not winning before, which lifts revenue across the whole account. It is low risk precisely because it only touches stock that was already costing you spend and returning very little.

What should I do about products that generate no revenue on Google Ads?

Very few products genuinely cannot be sold through paid ads, but turning that stock around takes a great deal of fine tuning, and managing thousands of SKUs by hand is not a good use of anyone’s time. That is the work our technology does. Because the challenge only covers stock that earns little or nothing, and does not increase your ad spend, there is nothing at risk in trying it.

How should I split my ad spend to shift stagnant stock?

Give it its own campaign rather than taking budget from what is working. An incremental campaign concentrates on the products that are stagnant or not generating revenue, steering Google’s bidding and improving how those products are described in the feed. It is a budget-efficient way to earn from stock that used to cost you money.