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Reach the shoppers Google misses.

Bing Ads management that starts from the purchase-intent data already working in your Google campaigns, so a second network earns from day one. Owned by a named strategist.

+224%

Holcros: revenue, Microsoft Shopping

Microsoft Advertising Elite Partner

Results on Bing, built on Google’s data.

Every Bing figure here is measured in the client’s own Microsoft Advertising account, the platform behind Bing Ads. The search-term data behind it comes from Google Ads.

Revenue +75% Cooks Professional: Microsoft Advertising
Search terms scored 500m+ Scored in Google Ads, then applied to Bing
Search Ads +32% Holcros: Microsoft Search Ads

A second network, already optimised. Three reasons Bing earns its budget.

A Bing Shopping search for a black Herschel backpack, with the listing marked By Bidnamic ahead of a competitor's

Reach, intent and behaviour

01 · Reach

An audience Google doesn’t sell you

Bing carries searches Google never sees. Those shoppers are buying, just not where your budget currently is.

02 · Intent data

Start with the answers, not the questions

The purchase-intent scoring from your Google campaigns transfers, so Bing launches informed instead of learning from scratch.

03 · Behaviour

A different audience, structured differently

Bing shoppers do not behave like your Google ones. We build for how they actually convert rather than cloning the Google account.

A very successful journey starts with a plan.

01

Understand your goals: kick-off call

A call with a strategist to learn your business, your margins and what growth needs to look like.

02

Free account audit + diagnosis

Grant us read-only access to your Microsoft Ads account. We show what Bing could be earning you.

03

Tailored proposal for your strategy

A plan for your account, built around your products and goals, agreed with you before anything changes.

Not ready to get started yet? Try something for free.

Products for your Google Ads account

01 · Google CSS

Stop paying the 20%

Avoid Google’s hidden commission on Shopping clicks by running through our CSS at no cost.

Sign up for CSS →
02 · Uplift challenge

Sell the stock that never sells

Put your non-selling products in their own campaign, without touching what already works.

Join the Challenge →
03 · Visibility tracker

Find what you are missing

Monitor which competitors show up against your product terms, and where you never appear at all.

Track my ads visibility →

See what you are missing off Google.

A named strategist walks your account with you: what is capping growth, and what it would take to move it.

Get my free Bing Ads audit Read-only Microsoft Advertising access. We’ll be back within one working day.

Frequently Asked Questions about Bing Ads

What does a Bing Ads management agency actually do?
Your campaign structure, your product data, and the search-term scoring that sits on top of them. As a Bing Ads management agency we score every search term for purchase intent, build Bing campaigns around the terms that lead to sales, then A/B test every change against your live results. A named strategist owns the account and talks you through what changed and why.
Is Bing Ads worth it when Google is already working?
It reaches searches Google never shows you, and because the purchase-intent scoring from your Google campaigns transfers, you are not paying for months of learning to find out what converts. That is the difference between a second network that earns and one that quietly drains budget.
Can you just copy my Google account across to Bing?
No, and it is the most common way Bing Ads disappoints. The intent data transfers, but the audience does not behave the same way, so the structure and the priorities differ. We use what your Google account has proven, then build for how Bing shoppers actually convert.
How quickly could we go live on Bing Ads?
It depends on your account and the products we run, so we set out the timeline with you in your tailored proposal after the free audit. Once you are live, the first A/B tests report shortly after, and results compound from there as spend keeps shifting towards the searches that lead to sales.
What does a free audit from Bidnamic actually involve?
The audit starts by granting us read-only access to your Microsoft Ads account, so we can show you what Bing could be earning you. We cannot change anything, and you can revoke that access straight away. We aim to come back within one working day.